Reorder reminder email template

The email body, subject, and per-locale translations live in Settings → Email Templates → Reorder Reminder, edited the same way as your registration and quote emails.

Where to edit

1. From admin sidebar, open Settings → Email Templates
2. Scroll to Email Templates · Reorder
3. Click Reorder Reminder
4. Edit subject + body using the rich text editor
5. Switch language tab to translate per locale (defaults ship for en, vi, fr, de, es, ja)
6. Save

Default content

Subject: Time to reorder from {{shop_name}}?

Body:

Time to reorder?

Hi {{first_name}},

You placed an order with {{shop_name}} {{days_ago}} days ago.
Running low? Jump back in and reorder the same items in one click.

[Reorder this purchase →]({{reorder_link}})

If you'd rather not receive these reminders, [unsubscribe here]({{unsubscribe_link}}).

Available shortcodes

Shortcode	Example	Notes
{{first_name}}	Alice	Customer's Shopify first name
{{customer_name}}	Alice	Alias for first_name (matches other templates' convention)
{{shop_name}}	Acme B2B	Your Shopify store name
{{shop_url}}	https://acme-b2b.myshopify.com	Storefront URL
{{days_ago}}	30	Number of days since fulfillment — the delay tier value
{{order_id}}	gid://shopify/Order/123...	Shopify order GID (used internally)
{{reorder_link}}	https://acme-b2b.myshopify.com/apps/orbit-boost-wholesale/portal/reorder?order=...	Deep link to the reorder preview
{{unsubscribe_link}}	HMAC-signed URL	One-click opt-out

Per-locale translations

Default translations ship for English, Vietnamese, French, German, Spanish, Japanese. To customize for a locale:

1. In the template editor, click the language tab for the target locale
2. Edit subject + body in that language
3. Save

If a locale is missing translations, the email falls back to the shop's primary locale (configured under Settings → Translations).

Sender (From address)

The reminder uses your shop's SMTP From email configured under Settings → Email Settings → SMTP — same address that sends registration and quote emails. There's no per-feature "From name" override anymore.

If you want a different sender for reorder reminders specifically, change your SMTP From email or use a sub-account on your SMTP provider.

Best practices

• Keep subject lines under 50 characters for mobile inbox preview
• Use {{first_name}} in subject for higher open rate (Time to reorder, {{first_name}}?)
• Keep CTA above the fold — the reorder link is the goal
• Don't add too many unsubscribe paths; one link at the bottom is enough
• Test with a real cycle: enable reminders, set delay = 0, place a test order, fulfill it, wait for the daily cron at 06:00 UTC

Next

• Schedule (when reminders fire)
• Test the customer flow