> For the complete documentation index, see [llms.txt](https://orbit-b2b.gitbook.io/orbit-b2b-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://orbit-b2b.gitbook.io/orbit-b2b-docs/catalog-visibility/modes-and-audience.md).

# Modes & audience

Two settings decide *how strict* Catalog Visibility is and *who* is allowed to see prices.

## Mode

| Mode                                 | Price                             | Add-to-cart                                                                |
| ------------------------------------ | --------------------------------- | -------------------------------------------------------------------------- |
| **Hide price only**                  | Masked (currency + blurred `XXX`) | **Still allowed** — the shopper can buy                                    |
| **Hide price and block Add-to-cart** | Masked                            | **Blocked** — button hidden + Unlock button, plus a hard checkout backstop |

* Use **Hide price only** when you just don't want prices public, but are happy to take orders.
* Use **Hide price and block Add-to-cart** when only approved B2B customers should be able to purchase at all. This mode adds a server-side checkout block (see [Priority over pricing](/orbit-b2b-docs/catalog-visibility/precedence.md)).

## Audience (who can see prices)

Choose who is allowed to see real prices. Everyone else is gated.

| Audience                         | Who sees prices                                                                                                      |
| -------------------------------- | -------------------------------------------------------------------------------------------------------------------- |
| **Any logged-in customer**       | Anyone signed in. Only guests are gated.                                                                             |
| **Specific B2B customer groups** | Only customers whose tags match the groups you pick. Everyone else — including other logged-in customers — is gated. |

A shopper is **gated** when **all** of these are true: the feature is enabled, they are **not** in the audience, the product is **in scope**, and the product is **not excluded**.

> **Tip:** "Specific B2B customer groups" uses the same group tags that drive your Wholesale Discount / Volume Pricing eligibility, so the people who get B2B prices are exactly the people who can see them.

## Example

* Mode: **Hide price and block Add-to-cart**
* Audience: **Specific B2B customer groups → Gold**

A guest (or a logged-in retail customer with no Gold tag) sees `$ XXX` + an Unlock button and cannot add to cart. A Gold customer sees normal B2B pricing and can buy as usual.


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