Modes & audience

Two settings decide how strict Catalog Visibility is and who is allowed to see prices.

Mode

Mode	Price	Add-to-cart
Hide price only	Masked (currency + blurred XXX)	Still allowed — the shopper can buy
Hide price and block Add-to-cart	Masked	Blocked — button hidden + Unlock button, plus a hard checkout backstop

• Use Hide price only when you just don't want prices public, but are happy to take orders.
• Use Hide price and block Add-to-cart when only approved B2B customers should be able to purchase at all. This mode adds a server-side checkout block (see Priority over pricing).

Audience (who can see prices)

Choose who is allowed to see real prices. Everyone else is gated.

Audience	Who sees prices
Any logged-in customer	Anyone signed in. Only guests are gated.
Specific B2B customer groups	Only customers whose tags match the groups you pick. Everyone else — including other logged-in customers — is gated.

A shopper is gated when all of these are true: the feature is enabled, they are not in the audience, the product is in scope, and the product is not excluded.

Tip: "Specific B2B customer groups" uses the same group tags that drive your Wholesale Discount / Volume Pricing eligibility, so the people who get B2B prices are exactly the people who can see them.

Example

• Mode: Hide price and block Add-to-cart
• Audience: Specific B2B customer groups → Gold

A guest (or a logged-in retail customer with no Gold tag) sees $ XXX + an Unlock button and cannot add to cart. A Gold customer sees normal B2B pricing and can buy as usual.