Overview

Catalog Visibility hides your prices from shoppers who aren't your B2B customers. When it's on, anyone outside the audience you choose sees a masked price — the currency symbol stays, the number is blurred — plus an "Unlock wholesale price" button instead of the real price. Optionally you can also block Add-to-cart for those shoppers.

It's one global setting for the whole store (not a list of rules), found under Pricing → Catalog Visibility.

Why use it

• Stop "random" visitors and competitors from seeing your wholesale rates
• Push guests to log in / register as a B2B customer before they can see prices
• Optionally block purchases entirely until a buyer is an approved B2B customer

What a gated shopper sees

$ XXX   [🔒 blurred]
[ Unlock wholesale price → ]

• The currency symbol stays sharp; the number is replaced by a blurred XXX.
• The real price is never sent to the page, so it can't be revealed by editing CSS.
• An Unlock wholesale price button sits under the price and links to sign-in.

As soon as the shopper qualifies (logs in / is in the right group), the real B2B price appears again.

Key behaviors

• Takes priority over pricing. A gated shopper never sees a Wholesale Discount badge, B2B price, or Volume Pricing table — even when a rule targets "All Customers". See Priority over pricing.
• Two modes. Hide price only, or hide price and block Add-to-cart. See Modes & audience.
• Flexible scope. Apply to all products or narrow it down, with an exclude list. See Product scope.
• One place for the copy. The Unlock button label is edited (and translated) in Settings → Storefront Text → Catalog Visibility.

Requirements

• Plan: Advanced+
• The Wholesale app embed must be enabled in your theme (Theme editor → App embeds).

Next steps

1. Modes & audience — pick how strict it is and who may see prices
2. Product scope — choose which products it covers
3. Masked price & Unlock button — what shoppers see and how sign-in works
4. Priority over pricing — how it interacts with discounts