Priority over pricing

Catalog Visibility is an access layer that sits on top of your pricing. It is always evaluated first, per product.

It wins over Wholesale Discount & Volume Pricing

If a shopper is not in the audience, the gate hides the price even when:

• a Wholesale Discount targets "All Customers", or
• a Volume Pricing rule applies to the product.

A gated shopper sees none of these:

• the "Save X%" badge
• the B2B / discounted price
• the Volume Pricing table

…only the masked price and the Unlock button. The moment the shopper qualifies (logs in / is in the right group), normal B2B pricing returns automatically.

In short: eligible shoppers see your best price; everyone else sees nothing until they sign in.

Surfaces it covers

• Product pages (PDP)
• Collection / listing cards
• Search results
• The Volume Pricing table
• The cart drawer / cart page

It does not change the checkout page UI (Shopify locks that) — the validation function below is the backstop there.

Hard checkout block (Hide price and block Add-to-cart mode)

Hiding the Add-to-cart button is a front-end (UX) layer — a technical user could still force an item into the cart via the storefront API. To back it up, a Cart & Checkout Validation Function runs server-side:

• If an ineligible shopper has a gated product in the cart, checkout is blocked with a message.
• This is the strongest server-side gate Shopify allows on the online store.

This applies only in Hide price and block Add-to-cart mode; in Hide price only mode purchases are allowed.

Quick reference

Shopper	Price	Add-to-cart (mode 2)	Checkout (mode 2)
In audience (eligible)	Real B2B price	Allowed	Allowed
Out of audience (gated)	Masked $ XXX + Unlock	Blocked	Blocked by validation function