Product scope

Decide which products Catalog Visibility applies to. Products outside the scope always show their normal price.

Apply to Products

Scope	What it covers
All products	The whole catalog
Specific products	Only the products you pick with the product picker
Specific collections	Every product in the chosen collections
Product tags	Every product carrying the chosen tags
Vendors	Every product from the chosen vendors

Exclude list

Add products (or collections) to the Exclude list to keep them visible to everyone, even when the rule is storewide. Handy for free samples, demo units, or a public "starter" product.

Example

• Apply to: All products
• Exclude: "Free sample"

A guest sees masked prices on everything except "Free sample", which still shows its price and Add-to-cart.

How scope is matched on the storefront

• All products gates instantly (the audience check alone decides), so there's no per-product lookup.
• Narrower scopes (collections / products / tags / vendors) look each product up per card, so the gate is accurate on collection and search pages too — not just product pages.

Note: A gated quick-view popup under a narrow scope may still show the theme's retail price (the popup isn't a normal product card). Using All products covers quick-views fully. The wholesale discount is never rendered into a gated popup.