# Create a group

## Steps

1. Go to **Customer Groups** in the app menu
2. Click **Create group**
3. Fill in the group details
4. Click **Save**

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## Group fields

| Field           | Description                                                                                   |
| --------------- | --------------------------------------------------------------------------------------------- |
| **Name**        | Display name for the group (e.g. "Gold Members")                                              |
| **Tag**         | Shopify customer tag assigned to all members (e.g. `b2b-gold`). Use lowercase with no spaces. |
| **Color**       | Color label to identify the group in the app (optional)                                       |
| **Description** | Internal note about the group (optional)                                                      |

***

## Tag naming tips

* Use a consistent prefix like `b2b-` to keep wholesale tags organized (e.g. `b2b-gold`, `b2b-silver`)
* Avoid spaces — Shopify tags with spaces can cause matching issues
* Lowercase is recommended for consistency

***

## After creating the group

* [Add members to the group](/orbit-b2b-docs/customer-groups/add-members.md)
* [Create a pricing rule that targets this group](/orbit-b2b-docs/customer-groups/use-in-rules.md)


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