Available shortcodes

Shortcodes are placeholders that are replaced with real values when the email is sent. Write them exactly as shown (double curly braces).

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Shortcodes available in all templates

Shortcode	Value
{{customer_name}}	Customer's full name
{{customer_email}}	Customer's email address
{{company_name}}	Company name from the registration form
{{shop_name}}	Your Shopify store name
{{shop_url}}	Your store's URL

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Shortcodes for Approved and Auto-Approved emails

Shortcode	Value
{{group_name}}	The customer group they were assigned to

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Shortcodes for the Rejection email

Shortcode	Value
{{review_note}}	The note you left when rejecting (optional)
{{edit_link}}	A secure link for the customer to edit and resubmit their application

Always include {{edit_link}} in your rejection email so customers can correct and resubmit.

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Shortcodes for the New Submission email (sent to you)

Shortcode	Value
{{submitted_at}}	Date and time the form was submitted
{{admin_link}}	Direct link to the submission in your app dashboard

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Example usage

Hi {{customer_name}},

Your application for {{shop_name}} has been approved!
You've been added to our {{group_name}} tier and can now log in to shop at wholesale prices.

Welcome aboard,
{{shop_name}}