> For the complete documentation index, see [llms.txt](https://orbit-b2b.gitbook.io/orbit-b2b-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://orbit-b2b.gitbook.io/orbit-b2b-docs/wholesale-pricing/customer-targeting.md).

# Target by customer tag or group

Wholesale pricing rules can be targeted to specific customers using Shopify **customer tags** or the app's **Customer Groups** feature.

***

## Using customer tags

1. In your rule, set **Customer eligibility → Customer tags**
2. Enter the tags your target customers have (e.g. `wholesale`, `b2b-gold`)
3. Save the rule

Any Shopify customer whose account has one of those tags will see the discounted price.

**How to add a tag to a customer:**

* Shopify Admin → Customers → select customer → Tags field → add tag → Save
* Or use the app's **Customer Groups** feature to tag customers automatically

***

## Using Customer Groups

Customer Groups are a built-in way to organize B2B buyers into tiers. Each group has a tag that gets assigned to members automatically.

1. Create a group in **Customer Groups** (e.g. "Gold Members" with tag `b2b-gold`)
2. Add customers to the group
3. In your pricing rule, set eligibility to **Customer tags** and use the group's tag (`b2b-gold`)

See [Customer Groups](/orbit-b2b-docs/customer-groups/overview.md) for full details.

***

## Excluding specific customers

You can block specific customers from a rule even if they match the tag:

1. Enable **Exclude customers** in the rule
2. Search and select the customers to exclude
3. Save

This is useful for customers you've removed from a tier but whose tag hasn't been updated yet.

***

## Targeting all logged-in customers

Set eligibility to **Logged-in customers** to give a discount to anyone with a Shopify account — no specific tag needed. Useful for general "trade" pricing visible to all registered accounts.

***

## Guest-only pricing

Set eligibility to **Guest visitors** to show a special price to customers who are NOT logged in. Less common, but useful for introductory pricing to attract sign-ups.


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