Per-country pricing (Markets)

You can restrict a wholesale rule to specific countries or regions using Shopify Markets.

Advance plan feature. Per-market rules require the Advance plan.

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How it works

Each pricing rule has a Market eligibility setting:

• All markets — the rule applies in every country your store sells to (default)
• Specific markets — the rule only applies when a customer is shopping in one of the selected markets

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Setup

1. Make sure your store has Shopify Markets configured (Settings → Markets in Shopify Admin)
2. In a wholesale pricing rule, find Market eligibility
3. Select Specific markets and choose the markets from the list
4. Save the rule

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Example use cases

• Different wholesale prices for domestic vs. international buyers
• A special tier only available to customers in a particular country
• Currency-specific pricing locked to a market

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Notes

• Market targeting is combined with customer eligibility and product eligibility — all conditions must match for the rule to apply.
• If a customer's market doesn't match any specific-market rule, they see retail prices (or other rules that are set to "All markets").