# Per-country pricing (Markets)

You can restrict a wholesale rule to specific countries or regions using Shopify Markets.

> **Advance plan feature.** Per-market rules require the Advance plan.

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## How it works

Each pricing rule has a **Market eligibility** setting:

* **All markets** — the rule applies in every country your store sells to (default)
* **Specific markets** — the rule only applies when a customer is shopping in one of the selected markets

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## Setup

1. Make sure your store has Shopify Markets configured (**Settings → Markets** in Shopify Admin)
2. In a wholesale pricing rule, find **Market eligibility**
3. Select **Specific markets** and choose the markets from the list
4. Save the rule

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## Example use cases

* Different wholesale prices for domestic vs. international buyers
* A special tier only available to customers in a particular country
* Currency-specific pricing locked to a market

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## Notes

* Market targeting is combined with customer eligibility and product eligibility — all conditions must match for the rule to apply.
* If a customer's market doesn't match any specific-market rule, they see retail prices (or other rules that are set to "All markets").


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