Overview

Wholesale Pricing lets you set special prices for B2B customers. You can target by customer tag, customer group, login status, specific products, collections, or even country/market.

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How it works

1. You create a pricing rule and define:

   • Who it applies to (customer targeting)
   • What it applies to (product targeting)
   • How much to discount (discount type and value)
2. When a matching customer visits your store, they see the discounted price automatically on product cards, collection pages, and the product page.
3. The discounted price is applied at checkout via Shopify's discount function — no coupon codes needed.

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Discount types

Type	What it does	Example
Percent off	Reduce price by a percentage	20% off retail
Amount off	Reduce price by a fixed dollar amount	$5 off per item
Fixed price	Set a specific price regardless of retail	$49.99 flat

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Rule priority

If a customer matches more than one rule, the rule with the highest priority number wins. You set the priority when creating or editing a rule.

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When rules are active

You can schedule a rule to only be active during a specific date range by setting a Start date and End date. Outside the window, the rule is ignored.

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Related guides

• Create a rule
• Target by customer tag or group
• Target by product or collection
• Per-country pricing
• Schedule rules