Target by product or collection

You can apply a wholesale pricing rule to your entire catalog, specific products, collections, or products with certain tags.

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Product eligibility options

Option	When to use
All products	Give a blanket discount on everything
Specific products	Select individual products (e.g. one SKU)
Specific collections	All products in a collection (e.g. "B2B Catalog")
Product tags	All products that have a specific tag

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Per-variant pricing

By default, the same discount applies to all variants of a product. If you need different prices per variant (e.g. size XL costs less), enable Per-variant pricing:

1. Toggle Set pricing for individual variants in the rule
2. A variant price table appears — set the discount type and value for each variant
3. Any variant not listed falls back to the rule's default discount

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Tips

• Collections are the easiest way to manage product scope. Create a Shopify collection called "Wholesale Catalog" and add products to it — the rule stays unchanged as your catalog grows.
• Product tags work similarly but may match products you don't intend if you reuse tags across departments. Use dedicated B2B tags like wholesale-eligible to be safe.