# Target by product or collection

You can apply a wholesale pricing rule to your entire catalog, specific products, collections, or products with certain tags.

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## Product eligibility options

| Option                   | When to use                                       |
| ------------------------ | ------------------------------------------------- |
| **All products**         | Give a blanket discount on everything             |
| **Specific products**    | Select individual products (e.g. one SKU)         |
| **Specific collections** | All products in a collection (e.g. "B2B Catalog") |
| **Product tags**         | All products that have a specific tag             |

***

## Per-variant pricing

By default, the same discount applies to all variants of a product. If you need different prices per variant (e.g. size XL costs less), enable **Per-variant pricing**:

1. Toggle **Set pricing for individual variants** in the rule
2. A variant price table appears — set the discount type and value for each variant
3. Any variant not listed falls back to the rule's default discount

***

## Tips

* **Collections** are the easiest way to manage product scope. Create a Shopify collection called "Wholesale Catalog" and add products to it — the rule stays unchanged as your catalog grows.
* **Product tags** work similarly but may match products you don't intend if you reuse tags across departments. Use dedicated B2B tags like `wholesale-eligible` to be safe.


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